Ecommerce & D2C
DPDP Compliance for Ecommerce & D2C Brands
Ecommerce platforms and D2C brands collect purchase data, browsing behaviour, location, payment information, and WhatsApp opt-ins at scale. DPDP requires valid, purpose-specific consent for every data collection touchpoint without impacting conversion. ConsenPro's lightweight integrations deploy in minutes on Shopify, WooCommerce, and custom storefronts.
The Reality
Ecommerce consent is broken at checkout and invisible post-sale.
Marketing opt-ins are buried in T&Cs at checkout not valid consent under DPDP
Retargeting pixels and analytics scripts fire before any consent is collected
WhatsApp and SMS opt-ins are assumed from purchase not explicitly granted
Loyalty program data is profiled without disclosed purpose or consent
Order data is shared with fulfillment, logistics, and analytics partners without processor agreements
No mechanism exists to fulfill customer DSARs across CRM, loyalty, and order systems
The ConsenPro Approach
Conversion-optimised consent collection across every customer touchpoint.
ConsenPro maps your full ecommerce data estate storefront, CRM, order management, loyalty platform, WhatsApp, and marketing stack and deploys purpose-specific consent flows at each touchpoint. Marketing consent is separate from order processing consent. WhatsApp opt-ins are captured with proper notice and stored in the Consent Ledger. Retargeting and analytics scripts are blocked pre-consent. Fulfillment and logistics partners are mapped as data processors.
Capabilities
What ConsenPro delivers
Checkout Consent Flows
Purpose-specific consent at checkout for order updates, marketing, personalisation, and loyalty each as a separate consent event. Conversion-optimized designs average 92% consent rate.
WhatsApp & SMS Consent
WhatsApp and SMS marketing opt-ins are captured with DPDP-compliant notice, stored in the Consent Ledger, and enforced at the messaging layer via webhook integration.
Pre-Consent Script Blocking
Retargeting pixels, analytics scripts, and advertising tags are blocked from firing until consent is recorded at the browser level, not just in policy text.
Shopify & WooCommerce Plugins
One-click plugin deployment for Shopify and WooCommerce stores. Custom storefronts are served via JavaScript SDK. No developer time required for standard deployments.
Fulfillment Partner Governance
Third-party logistics providers, shipping aggregators, and fulfilment centres are mapped as data processors with DPDP-compliant agreements covering data categories and retention.
Customer DSAR Fulfillment
Customer data access and erasure requests are aggregated across CRM, order management, loyalty, and analytics systems and fulfilled within DPDP timelines automatically.
Outcomes
What you can expect
DPDP Coverage
DPDP Section 6 (consent)DPDP Section 8 (data processor obligations)DPDP Sections 13–17 (rights of data principals)